Admin Operations
Email, calendar, filing, onboarding, documentation and office coordination.
About me
Organised, proactive &
Organised, proactive &
built for the details
A marketing + admin assistant who keeps teams organised, executives on schedule and events running without a hitch.
Hi, I'm Princess Aidyl
I'm a detail-oriented and proactive Marketing + Admin Assistant with 6+ years of experience supporting daily operations, executive coordination, administrative processes and B2B event marketing within international business environments across the UAE & MENA region since 2019.
I'm skilled in data entry, email and calendar management, CRM updates, scheduling, client support, onboarding and documentation management. I've worked with international teams and stakeholders in fast-paced environments, with a strong ability to prioritise tasks, stay organised and ensure operations run efficiently — with a high level of accuracy and professionalism.
- Bilingual — fluent in English & Tagalog (spoken & written).
- Admin-ready for coordination, documentation, CRM, scheduling and stakeholder support.
- Regional expertise across Dubai, Riyadh, Abu Dhabi & wider MENA.
- Currently in the Philippines and available for relocation to the UAE.
LanguagesEnglish · Tagalog
Princess Aidyl AbastillasMarketing + Admin
Expertise
Where I add the most value
Event Coordination
Supplier, exhibitor, stakeholder and on-site support for conferences and summits.
Marketing Support
B2B campaigns, newsletters, social media and content for professional audiences.
Systems & Tools
CRM updates, data entry, reporting and organised workflows across digital tools.
Experience
My professional journey
Sep 2022 – Jan 2026
Social Media & Assistant Marketing / Content Manager
Ejtemaat Events MENA
Dubai, United Arab Emirates
- Created social posts in Canva, wrote engaging captions and grew channels & audience engagement.
- Designed, scheduled and analysed email campaigns in HubSpot & Mailchimp to optimise performance.
- Acted as the main contact for exhibitor marketing — coordinating requests, PR info and collateral.
- Managed marketing suppliers on-site and outsourced video editors against clear scripts and brand guidelines.
- Prospected and collected leads for potential delegates and sponsors.
- Built weekly email campaigns and detailed commercial presentations to support sales for conferences.
Jun 2020 – Sep 2022
Freelance Consultant · Independent Contractor
Remote
Virtual assistance & social media management
- Supported businesses remotely with email management and social media strategy.
- Refined virtual assistance skills across multiple international clients during the COVID-19 period.
Feb 2019 – Jun 2020
Administrative Executive
AND Events & Woodloft Technical Services LLC
Dubai, United Arab Emirates
- Provided general administrative support — filing, data entry and office organisation.
- Posted job ads, reviewed applications, ran initial interviews and supported onboarding.
- Maintained employee records and handled payroll, benefits & compensation queries.
- Worked with the CEO & Operations Manager on payments, office and event expenses.
Core skills
Skills
- Administrative support & executive coordination
- Email/calendar management, scheduling & documentation
- Event coordination, supplier support & on-site assistance
- B2B marketing & events marketing
- Social Media Management & strategy
- Content creation, design & copywriting
- Email campaigns & newsletters
- CRM updates & data entry
- Client support, onboarding & document control
- Relationship & stakeholder management
Digital systems
Tools I use
Canva
CapCut
Hootsuite
HubSpot
Later
Buffer
Google Suite
Asana
Mailchimp
MS Office
Trello
Slack
Discord
Reddit
ChatGPT
Education
BSc, Customs Administration
University of Cebu, Philippines
Cebu City · 2014 – 2018
Looking for marketing and admin support you can rely on?
Let's talk about how I can support your team, office operations or next event.
Start a conversation